Born in 1991, Diego Venturino, from his early age shows a marked interest in art and graphic design which he manifests even within the scholastic ambience. This natural inclination prompts him to cultivate his talent and he graduates at the “State Art Institute” in Bologna and further pursues his interest in Fine Arts at the University of Ravenna in the field of laboratory restauration.
In the year 2012 , together with his family, he establishes the brand of fashion streetwear clothing ARTEES in which he wishes to blend , inspired by his creativity, revisited arts with a line of clothing strictly Made in Italy.
In the year 2013 he is invited to Paris where he stages a display of his creations in a stand at the well- known fair of International fashion Who’s next in Paris thus gaining appreciation and interest by a foreign clientele.
Furthermore In the year 2014 he partakes at the fashion fair of young emerging stylists in Milan at Palazzo delle Stelline thus having the opportunity of extending his exposure to the Italian commercial network.
The following year, 2015, represents a professional turning point when he is invited to Canada to take part at the Vancouver Fashion Week to stage his first total look fashion parade. Here Diego succeeds in exhibiting a new complete creative angle of strong impact in streetwear clothing and satirical and irreverent street art in its graphics.
Magazines like Vogue UK, Glamour, Elle, Metro, Showdetails, Il Resto del Carlino Nazionale speak of him and so he establishes a collaboration with programmes of Italian Television and cinema.
In The Year 2016 he takes part in the White Trade Show in Milan , the most important fair in the fashion and style field. There he manages to break into the American and international market.
Two months later he decides to amplify his creative and street art, by blending real and physic art with fashion items . In fact he creates paintings and sculptures in the pop art and street art key, using mainly spray cans, stencils, brushes and various colours to transfer later onto T-shirts and tops thus creating a new line limited edition and by so doing completely fulfilling his concept of art tied to the fashion world.
“By creating an art work for exposition I give life to a clothing wear article”.
The brand was born in 2012, after a long endeavour which has the passion for design, art and graphic at its core.
The company’s creative process is based on the concept “art target”.
Our line of thought its based on artistry since Italy can pride itself on more than 80% of the world works of art, yet this fact, is not sufficiently publicized, especially in the fashion streetwear.
The workmanship of the paintings and sculptures, of the graphics, yarn and products, are made by hand in Italy thus offering an article which is guaranteed to be 100% handmade and 100% Made in Italy.